Heavy-duty fame for Western Star
Maintaining the tongue and cheek message as the 4700SB and 5800SS print display ad campaigns, Western Star are driving home the key benefits of the other truck models in the star family.
The upcoming 6900FXC print display ad, will show off its tough features in the limelight, flaunting superior cabin space and its ability to haul heavy loads over long distances, brace yourself for the ad first appearing in Trailer Magazine, among other industry titles. Stay tuned for soon to be released advertising on the 4800 and 4900 truck model range. The print and digital exposure of these trucks models is all part of a strategic plan to arm sales representatives and reinforce our Serious trucks branding.