Serious 5800SS publicity
Following the same approach as the 4700SB campaign, the 5800SS print display ad aims to challenge the mindset of potential vehicle customers who are weighing up between a European and North American truck.
A headline sets the stage, reading “All the efficiencies you’d expect, with the benefits of a serious truck” which boasts smart truck technology, while driving around in a real-looking, tough truck.
“The brawn and brains 5800SS” will also roll out on various transport titles over the coming months, re-enforcing the Serious trucks tagline.
Likewise, it will help distill the key selling points for relative sales representatives when engaging with their prospects.