Penske Commercial Vehicles places weight on education
July 15, 2016
Heavy-duty fame for Western Star
July 28, 2016

Serious 5800SS publicity

Following the same approach as the 4700SB campaign, the 5800SS print display ad aims to challenge the mindset of potential vehicle customers who are weighing up between a European and North American truck.

A headline sets the stage, reading “All the efficiencies you’d expect, with the benefits of a serious truck” which boasts smart truck technology, while driving around in a real-looking, tough truck.
“The brawn and brains 5800SS” will also roll out on various transport titles over the coming months, re-enforcing the Serious trucks tagline.
Likewise, it will help distill the key selling points for relative sales representatives when engaging with their prospects.