A striking new print display ad has been developed to target the agitator market, and Western Star Trucks are going hard in advertising across various transport titles.
The focus of the print campaign is to make noise on the 4700SB agitator’s driver comfort, without compromising on performance. The tone of voice in the print display ad is “No need to harden up, even the most hardened drivers crave some comfort”
This also funnels what the main selling points are to sales representatives when communicating to prospective 4700SB customers.
“No need to harden up” will appear across many titles such as Owner Driver, Prime Mover Magazine and Power Torque over the coming months.